Introduction
After completing this work, which involved a surprisingly short briefing, I contacted the responsible person and asked for another favor. My idea was to conclude this article with a short testimonial, which I asked for. A day later an E-mail arrived, with a text you’ll be reading. It was way above my expectations, so I used it as a body text instead. Please don’t mind my own short notes here and there, mainly commenting on development phases. I did try to stay out of the way.
“sOperize is a startup company in a relatively new field of business. It combines professional classical music, show business, and promotion. The idea is to perform an opera flash mob in a public café, restaurant or hotel to attract new costumers and generally promote their business. One of the main thing for an entrepreneur is a high quality, recognizable logo.”
Not this one! This is just a quick sketch that inspired visual direction of the logo. 🙂
“My first instructions to Vladimir were to combine the elements of the opera, stage, nature and something out of a public place. I described the character of the logo as professional and at the same time casual because the goal of the company is to bring the art of the opera to a wider public.”
Admittedly I started a bit blatant, but it does work sometimes.
“After a week Vladimir presented his first sketch of the logo in three different versions. I was already happy with the result because he went in the exact direction which I described earlier. It looked already very professional and also he added a touch of humor, which went perfectly together with the whole concept. A typical figure of an opera singer jumping out of the bush was the first design.”
Bushes and flies
“After some discussion with my colleagues, we decided to keep the opera singer, but instead of the bush we wanted a paper bag and we wanted minor changes to the font of the name and the slogan. Vladimir came up with a very clever design, already the day after the notice.”
